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Why? Professional Marketing & PR Communications
You may be a large
corporation, a SME or you might be a one person micro business (I have
worked successfully with all sizes of business), whatever the size of your
business the messages you want to communicate are important. There's no
point having great messages if they aren't received and understood. Whether you’re developing an
internal marketing communication strategy or an
external one for clients, suppliers or stakeholders, it’s important to
keep the intended audience in mind throughout all stages of the strategic
development. A successful marketing and PR communication strategy ensures that
messages are communicated clearly and distributed thoroughly to their
intended audience. In addition, consistency is critical to developing a
successful marketing communication strategy, in terms of consistent
branding, timing and non-contradictory messages.
"The
messages you want to communicate are important. There's no point having
great messages if they aren't received and understood."
Your
Audience
and your Marketing Message
When developing an external
marketing communications strategy, each stage should be approached and
examined from the point of view of the intended audience. For example, if
you’re preparing a company update to be distributed to shareholders, the
tone of the update should be both professional as well as inclusive. These
measures will ensure that in addition to the information itself, the
shareholders will receive the implicit message that the company in which
they’ve invested is functioning professionally. Similarly, if a company
update is intended for clients or suppliers, it should also reflect a
professional tone in order to project a professional image of the company.
However, the inclusive tone reserved for shareholder communication would
be inappropriate for clients and suppliers. Similarly if you intend to
market your messages to increase or generate business then you need to
tailor your approach accordingly.
Clarity and proper
distribution are also integral components to a successful marketing
communication strategy. For example, if an organization is distributing
new workplace policies to its staff, measures should be established to
ensure that each employee has received and understands the policies. In
this case, the strategy may be as simple as implementing intra-office
envelopes that are passed around and signed by each employee. Clarity and
proper distribution are also critical to communicating with external
audiences, such as clients. For example, if a company needs to communicate
to its clients that it will be increasing rates, it has to develop a
strategy that ensures all clients receive and understand the message prior
to implementing the rate increase.
Integrating Your Message(s)
Another important quality of
an effective marketing communication strategy is consistency. This means
that none of the memos, media releases, emails, or other communications
from an organisation contradicts one another in their content. Not only is
this kind of consistency important in ensuring that the messages are
understood, but also in fostering the company’s image as a professional,
cohesive organization. Branding is another important part of consistency
in a marketing communication strategy, as out-dated logos, slogans, and
other branding mechanisms can make an organisation appear unprofessional
and prevent it from being recognised.
So now what?
All of this is great theory but you might need
someone to guide you through this process, execute the plan or simply be
an alternative set of eyes and ears on an intended initiative. This is
where I would like to help you. Please contact
me for a free no obligation chat and lets see if we can make your
initiative work the best it can for you.
To understand
my Marketing and PR track record and my experience please view further
details on my abilities below.
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"There are just so many
ways to communicate
- the trick is to find the most effective
methods.
These days many effective methods cost very little money (don't let other
marketing firms sucker you into spending a fortune when you don't need
to)"
Neil Tomlinson, Marketing & PR Consultant
Email:
neil@neiltomlinsonmarketing.com
Mobile: +44 (0)7958 925841
Terms
and Conditions
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"Neil is a very versatile and committed professional in the
whole range of marketing development for both companies, products
and service to customers. Neil has a superb sense of what works
and will make clear decisions on taking projects forward even
within a very limited time.
An
extremely valuable and often the leading member of a team."
Film
Production Company |
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"On a very short notice,
Neil provided amazing work. He went the extra mile to understand
and search for the best ways to present the values of the company.
Every cent I spent is worth it and I truly thank him for his hard
work"
Airline Company |
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"We were recommended to use
Neil's services from another source. His complete package by far
exceeded our expectations and provided our business with a full
solution. Neil's attention to detail and flexibility were
exceptional"
Recruitment Company |
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Marketing
Experience
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Marketing
Acknowledgements
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Just some examples...
Air Conditioner Hire
Industrial
The largest portable air conditioner
hire company in London Propose and execute marketing plan and budget
Contract Period: 6 months (2001)
Financial
Services
Global compliance firm based in the
City of London. Responsible for new business marketing and brand
awareness consultant.
Contract Period: 6 months (2008)
SME
Small
start-up business. Freelance Marketing Consultant to establish business with a
minimal budget in a highly competitive market, including SEO.
Contract
Period: 2010 - on-going
Children
and Young Adults
Marketing
firm responsible for promotion of various children toy brands
Supportive Marketing and PR consultancy to add continued media exposure
Contract Period: 2 years (commenced 2004)
Construction
National
construction specialist organisation Various product marketing and
marketing services roles to provide increase in turnover to
established and new products.
Contract Period: 8 years (commenced 1994)
Event Management
Specialist firm responsible for major events for various clients.
Supportive Marketing and PR consultant to ensure maximum exposure of
the organized events
Contract Period: 2 years (commenced 2004)
Sport
Small
regional golf tournament freelance Marketing and publicity consultancy raising for a
start-up business
Contract Period: 4 years (commenced 2001)
Graphic Design
On-going consultancy for off-line and
on-line marketing strategies including search engine optimisation
Contract Period: 2001 - on-going
IT
and Computers
Small
specialist IT support company Re-establish brand and marketing
planning
Contract Period: 2010 - on-going
Beauty
Local
Mobile nail care service. Sole Trader Establish and implement
marketing plan including web presence
Contract Period: 1 year
(commenced 2005)
Animals
Local pet
sitting service. Sole Trader Establish and implement marketing plan
including web presence
Contract Period: 3 months (2009)
Marketing
Services
Global
consultancy and design service. Establish business, develop and
implement marketing plan
Contract Period: 2004 – ongoing
Property Management
A
national company who specialise in the purchase of freeholds of
residential and commercial buildings Establish brand, and create
awareness
Contract Period: 3 months (2010)
Recruitment
Specialist technology recruitment consultancy Co-establish business
plan and establish and implement marketing plan including web presence
Contract Period: 2008 – on-going
Health and Safety
Scaffolding trade association for the UK Establish brand, and execute
high profile marketing activity
Contract Period: 2008 – 2012
Workplace
Occupational Safety
Establish
and co-execute marketing plan and map the Forum’s strategic direction
Contract Period: 2008 – 2013
Tools
UK’s
largest ladder manufacturer Marketing services role to provide
increase in turnover to an established brand
Contract Period: 6 years
(commenced 2002)
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1 No.
Special Acknowledgement, Marketing
1 No. Best low cost campaign (pending)
1 No. Best use of social media (pending)
1 No. Best not-for-profit campaign (pending)
3 No. Marketing Industry Awards
4 No. Marketing Industry Nominations
Marketing Qualifications
MICM (Member of
the Chartered Institute of Marketing)
MIDM (Member of the Institute of Direct Marketing)
Marketing Tactics
(I have direct experience
in all of the following)...
Advertising: bill board
Advertising: local press
Advertising: national press
Advertising: on-line
Advertising: radio
Advertising: trade press
Advertising: Tube cards
Ambient media
Branding
Brochures
Co-branding
Direct E-Mail
Direct Mail
Editorial: on page
Editorial: on-line
Events
Exhibitions
Graphic design
In-store media
Leaflets
Merchandising
Networking
Packaging
Photography
Point of Sale
Presentations
Product placement
Product launches
Public Speaking
Social media
Sponsorship
Tele-Sales
Video
Web: content management
Web: design
Web: eCommerce
Web: HTML, Flash, Java, JQuery, Video
Web: Search engine optimization
Web: Seminars
Marketing Territories
UK
France
Germany
Holland
Russia
Singapore
Australia
USA
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Neil
Tomlinson
MCIM
MIDM
